ELSE?Mobile Comes With A Whole New User Experience

Emblaze Mobile, an Israeli high-tech conglomerate, which is a wholly owned subsidiary of the London traded Emblaze Group, has developed and announced their new handset that’s called the ELSE mobile. The device will be running on a new UI called ELSE Intuition and Access Linux Platform (ALP). It’s designed in a touchscreen form. It’s a high-end handset that’s been designed to offer users a ‘unique’ experience that isn’t strictly centered around the ‘Phone’ aspect of the mobile but on each individual function that it’s equipped with. The ELSE handset comes with the TI OMAP 3430 platform. It also features –

• a 3.5-inch capacitive LCD touchscreen display with a resolution of 854 x 480 pixels
• 3G and EDGE
• Bluetooth with A2DP
• 5 megapixel camera

The company’s idea is to beat out the iPhone and it’s competitors like Android by offer the user a more complete experience with its very task-oriented user interface and easy thumb access menu system called One Navigation. They’ve even got plans to start up an online media store with applications as well. There’s no word on the handset’s pricing yet but it’s due officially sometime in 2010.